External Branding

This is probably one of the best parts of starting a wedding planning business—branding! It’s where your creativity comes to life. Where your dreams transform into the company you have envisioned for yourself. There are a lot of factors that go into your brand. In this lesson we will cover this crucial business step; however, please note that “branding” is a vast topic and I recommend doing some more in-depth research on the subject. 

Name Game

First, you want to choose your company name. This step can easily be the most time-consuming. Make sure it’s something you truly love and it fits your ideal client.

The Logo

Once you decide on a name, it’s time to create a logo. Having a logo is not as critical as you might think, but it’s still an important step to complete. 

Visual Details

Figuring out your visual details, such as fonts and colors, is a step you don’t want to undervalue. This is how you’re going to make an emotional connection with people who interact with your brand. 

Colors and emotions:

Images

The images you choose to display on your website or social media will play a huge part in the type of response you get from potential clients. That is why I 100% believe in stock images if you have no photos of your own yet.