To do



Internal Branding


Your internal branding is the meat and potatoes of your brand. I know we all want to jump right into the visual part of our brand, but it has been suggested that you should work on your internal branding first. Why? Because your visuals will be far stronger once you know and understand what principal factors drive your brand. Your internal branding is what breathes life and soul into your visuals.

It may not seem like a necessity right now, but it’s something you will want to think through before you hire an associate to represent your brand. If you don’t know who you are and what you stand for, how can you explain it to someone who might work for you? When I started adding team members, I quickly hired someone to help me through this process. With their help, I was able to make a handbook that explained what my company was all about. Looking back, I wish I had known from the very beginning what image I wanted to convey.

Brand Personality

Your brand personality is a vital part of your business. Just like in your personal life, your company personality will transpire what kind of relationships you have with other people.


For your brand to be consistent, you need to decide on a tone of voice you will use to share your company message.

Core Values 

Figuring out your company core values is essential for your business success. They will give you guidance and direction in difficult scenarios and help you remain authentic.

Mission Statement

Your mission statement is a short but sweet way to explain what you do and how you serve your clients. This statement will also guide you as you build your company.

Vision Statement

Your vision statement is a broad visionary statement of the role your company will play in the future. Dream big here! 

Company Culture

Planning your company culture now will save you time on turnover and untrustworthy employees. 

Read pages 39-62 in the Branding Workbook. Do all the exercises in the workbook. 


Share with our FB group your mission and vision statements. Comment on 3 others in the group.

Share with our FB group your company tone and 3 core values your company has.