Welcome to the 5 Days to Brand Your Business Challenge!
I’m SO excited that you’re joining me in the 5 Day Brand Your Business Challenge. This is going to be fun, we’re going to get creative, and it’s going to help you create a brand you love and want to share with the world!
A lot of new business owners assume that “brand” means logo when, in fact, it means something so much more. A “brand” is the overall impression or feeling you get when looking at a company. However, branding is the company color, font, imagery, personality, and voice behind your company. Don’t confuse your clients with an inconsistent brand.
97% of the time my motto is “Done Is Better Than Perfect”; branding, however, is the exception to the rule. The closer to perfect you are in this area, the more efficient your decision-making will be. Branding is the foundation for all that you build upon in regards to your wedding planning business, but it all starts with knowing who your ideal client is. When marketing your wedding planner business online, you need to know who you want your message to influence and get an emotional reaction from.
When your message speaks to your ideal client, you will create a conversion. They will buy. Keep in mind that you may need to adjust your message over time if you find out you’re not speaking your ideal client’s language. This is okay and expected in the beginning. Don’t give up; adjust or dig deeper. Ask your ideal client questions and keep learning how you can serve them better.
By the time you’re done with this challenge, you’ll be amazed at how easy it was to brand your business. After this challenge, you should feel confident about the direction you want to take your brand.
Take some time today to familiarize yourself with the workbooks and course setup.
At the completion of this challenge, you will earn 10 points towards your Professional Wedding Badge.
Remember to join our Facebook Group to get the full experience.
I’m excited you’re here and can’t wait to see what you create!
Introduce yourself and your current business. Tell us what you hope to achieve from this challenge.
Take the color personality test and share your results with the group.
I’m your host, Valerie Pritt, wedding planner educator and content director for Engaged Wedding Planner Academy.
Engaged Wedding Planner Academy (EWPA) provides a free resource list, business building products, and online training for the inexperienced wedding planner. We are a learning gateway for those researching how to become a wedding planner to those seeking to sharpen their skills and confidence.
I’m excited you’re here and taking the time to understand the wedding industry just a little bit better. You won’t regert investing in yourself!
Affiliate links and suggested products are included throughout this course.
This course provides information only and does not provide any financial, legal, medical, or psychological services or advice. Engaged Wedding Planner Academy disclaims any liability for your reliance on any opinions or advice contained in this course.
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All course materials are copyrighted to Fleur de Lis Event Consulting, Engaged Wedding Planner Academy, and Valerie Pritt. You may not copy or redistribute any portion of this course without my written approval. Please do not share your course login with anyone else.
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Please remember that all documents, lessons, email templates, worksheets, and checklists are confidential and proprietary to Engaged Wedding Planner Academy. Do not share any information with a third party. If you know someone who could benefit from our lessons and documents, please refer them to our course.
Please know that if you have any questions at any time, you can email me at email@example.com.
Office hours are Tuesday & Thursday, 8 am–4 pm PT.
Thank you for being a student and have fun learning!